most products cant get recycles

No end market 

Fire horse analogy 

Many materials we shouldn’t be producing AT ALL

• Companies subsidized to sell us cheap crap by us allowing them to ruin the environment  

WE NEED TO END SINGLE PLACES

 bringing environmental externalities back into the equation

Incentivize innovation that’s good for us

•  Innovation issue

• How do we free up eco innovation 

• What are the market drivers that can help fuel innovation?