WE ARE:

CONSCIOUS
We are mindful of materials, where they come from, the impact they have on us and our natural world, and what will happen to them once we’re done using them.

CONNECTED
We are connected with nature and each other.

COMPASSIONATE
We care about all living things, from our fellow humans making our clothes, to the majestically wise whales below the sea.  We strive to limit our impact with every decision made.

SOPHISTICATED
We seek knowledge about the sustainability of products so we can intelligently buy things that align with our values.

STYLISH
We make sustainability sexy! We do not need to sacrifice our style to live sustainably. These two are not mutually exclusive

WE BELIEVE IN:

TRANSPARENCY
We believe we have a right to see behind the veils of manufacturing and know if products/processes are safe for us and our planet.

KNOWLEDGE AS POWER
We believe that all humans need fundamental knowledge about material management so that collectively we can survive on this planet.

LOVE
Love is all there is.